Creating a Dental Marketing Plan

Creating a Dental Marketing Plan

dental_marketing_plan Do you have a marketing plan for your dental office? A dental marketing plan, a guide for the next year, is vital to your success. If your plan is not in place, now is a good time to start.

“Start with clear goals,” says Dr. Jacqueline Allen, from her Phoenix endodontic practice. “I like the SMART goal idea goals that are specific, measurable, achievable, relevant and timely,” she says. “A vague marketing plan, one that isn’t targeted to your specific skills and patients is one that can’t be realized,” Dr. Allen adds.

Specific means short and clear. Not “I want more patients,” but “I want to attract 20 new patients in the next three months.”

Measurable means you can figure out a simple, clear way to see if you are meeting your goals. A good method is one that measures change over time in quantitative (rather than qualitative) ways. There is nothing wrong with thinking, “I want to be a better dentist,” but if you don’t have a way to measure it, you don’t know if you are succeeding.

Achievable means you know you can reach your goal, even if you are not sure how you will do it just yet. Achievable also means the goal is right for your practice and achievable within a realistic time frame.

Relevant means the goal contributes to the overall well-being of your office and life. You might always have wanted to have a 100-gallon salt-water aquarium, but that doesn’t mean it will be a satisfying addition to the bottom line of your office.

Timely means setting a deadline, and taking action to meet it. All parts of your plan are focused on meeting that deadline.

Choosing goals means letting go of some ideas and focusing on others. The right ones will make the difference to your dental marketing plan and your future.

Welcome to 2014

Welcome to 2014

valley_endodontic

We would like to take a moment and wish all of our patients and referring doctors a Happy New Year. It is our wish that all of you are prosperous and successful in 2014. 2013 was a very eventful for the Allen Endodontic Group, we saw our practice grow and develop in many positive ways.

The continued success of our practice, along with changes in way patients today communicate and search for their healthcare provider have brought our practice to a “fork in the road.” Over the next few months, you will gradually see our brand (market) name change from “Allen Endodontic Group” to “Phoenix Endodontic Group.

As mentioned, the evolution to the new brand name better aligns our practice with the needs and demands of the patients and referring doctors we serve. Our two locations in Phoenix and Paradise Valley, AZ give us a unique approach to serving these needs and we want to make it easier for people who are seeking the finest endodontic care available to find us.

Phoenix_endodontist

Please be assured that NOTHING else about our practice has changed. Allen Endodontic Group was founded by Jacqueline S. Allen, D.D.S., M.S. in 2001, she remains the sole owner and primary endodontist in the practice. Since the beginning, Dr. Allen has focused on providing the finest quality treatment for patients and referring doctors alike. This focus will continue and will be stronger than ever.
Recent changes to the healthcare industry in the United States make it more obvious than ever that the need for high quality, patient focused providers will be greater than ever. While consumers are braced to accept a more “clinic” and impersonal approach to their healthcare needs, Allen Endodontic Group is determined to not fall into that trap and always be a cut above when it comes to the care we provide.

Please accept our thanks for all that you have contributed to our past success and join us as we will be known as Phoenix Endodontic Group.

Dr. Jacqueline S. Allen

End of an Era

End of an Era

On November 20, 1990 a young Endodontist named Joseph S. Dovgan signed a lease and hung a shingle at the Mountain View Medical Center at the intersection of Tatum & Shea in Paradise Valley, AZ. For the next 21 years, Dr. Dovgan performed literally thousands of root canals, retreatments and apico surgeries under the roof in Building D-132. At the end of this week, an era is coming to an end and after all of this time, root canals will no longer be performed at this suite.

PV Office

Allen Endodontic Group has operated Dr. Dovgan’s practice since January 2009 and as our lease came up earlier this year, we decided it was time to upgrade our facility. Almost 25 years in the same location takes a toll on the facility and we felt it was time to modernize our office. So as of September 16, 2013 our patients will be seeing us in the same complex (Mountain View Medical Center) – in Building A-102. The new facility was designed and layed out with our patients comfort in mind. We have about 100 more square feet of space as well.

JoeyD

Dr. Dovgan has been gone from the clinic for two years now – he has left a void that is impossible to fill. Over the years, not only did Joe treat thousands of patients, but he was actively involved in research, inventing and teaching – he mentored and trained hundreds of young dentists. No matter what your experience, you could always learn something new from Joey D!

Dr. Joseph S. Dovgan with Dr. Jacque Allen

Allen Endodontic Group is proud to be a part of the legacy created by Dr. Dovgan regarding dentistry in Paradise Valley, Arizona. So, even though the suite has changed, what has not changed is Dr. Dovgan’s commitment to excellence in endodontics – this will always be a part of who we are and what we do. Our thanks to Joe Dovgan for starting this tradition 23 years ago…. Please come visit us at:

Allen Endodontic Group – 10555 N Tatum Blvd A-102, Paradise Valley, AZ 85253 or 6520 N 7th Ave Suite 7, Phoenix, AZ 85013

www.phoenixendodontist.com

 

 

Root Canal Awareness Week

Root Canal Awareness Week

 

American Association of EndodontistsPlease join the American Association of Endodontists in celebration of the seventh annual Root Canal Awareness Week

Root Canal Awareness Week

In celebration of upcoming Root Canal Awareness Week (March 17 – 23, 2013) Allen Endodontic Group would like to explain the important role endodontists play in dental health, and to teach the public that root canals should not be feared. What better way to do this than give some facts regarding endodontists and root canals.


Endodontists are dentists with special training in diagnosing and treating oral and facial pain, and problems associated with the inside of the tooth.

 

Endodontists must complete four years of dental school plus two or more years of advanced training in endodontics.

Dr Allen Endodontist

 

Patients may need endodontic treatment, including root canals, if they experience any of the following symptoms:

  • prolonged dental sensitivity to heat or cold;
  • tenderness of teeth to touch and chewing; or
  • facial or oral swelling.

Tooth Hurts (Female)


Root canal treatment is needed when the pulp (the soft tissue inside the tooth) becomes inflamed or infected as a result of injury, deep decay, repeated dental procedures on the tooth, or a cracked or chipped tooth.

Diagram - Infected Tooth

Most patients who have had a root canal performed by an endodontist describe the procedure as virtually painless.

Happy Patient (Female)

Eighty-five percent (85%) of patients who have had a root canal performed by an endodontist would return to an endodontist for future work.

Patient in Chair (Female)

Call the Allen Endodontic Group, located in Phoenix and Paradise Valley, AZ if you have any questions about the health of your teeth or if you think you need a root canal. 602-242-4745 or www.phoenixendodontist.com.

 

Allen Endo Logo - Color

 

Business Survival 101

Business Survival 101

Don’t just survive, THRIVE!
Stocks are falling, gas prices are rising and small businesses are closing. It’s a grim outlook on the current state of the economy with an election looming and uncertainty lingering in the air. Don’t become a statistic. Discover how you can ensure your small business will survive the economic recession.
Pardon Our Dust…

Pardon Our Dust…

Technology Upgrades

Call us crazy, but here we go again. We firmly believe that all businesses should have a plan to replace technology as early as three years and no later than 5 years. The current technology in our office fits in that range and we have decided to move forward with technology upgrade project that will help us to continue to deliver the finest endodontic experience for our patients and referring doctors all under our mantra of “High Tech, High Touch.”